California State Fair 2019

 

Be Alert Campaign

One of the most dangerous job in America, according the to the US Department of Labor, highway construction and maintenance needed a voice. Through multiple years of carefully researched communication with California drivers, today highway work zones are safer than they were a decade ago with annual fatalities having dropped more than 45%.

Blue Ribbon Campaign

With dropping attendance and a product that many people cited as “not for me”, fairs, in general, were losing their ability to compete against the wide array of entertainment options available and the CA State Fair was no exception. Beyond the creative that told a new story about the State Fair, the media and public relations needed to speak to a new audience. In addition to more than doubling their social media fan-base, the 2014 State Fair saw the largest attendance it has had in six years and set an all-time record for food and beverage sales.

Water Safety Campaign

Sure we make our kids wear them but, be honest, most life jackets are big, bulky and a serious deterrent to a good tan. And, with older males as the prime boat owners in California, the perception that life jackets aren’t macho or cool was another challenge to their use. But, the truth is, California’s most heroic men and women guarding our waterways – the California Coast Guard - wear life jackets for their job everyday. Truth is, heroes wear life jackets.

More than a Building Campaign

Dubbed “the most connected venue in sports”, the Golden 1 Center is more than a building, it’s a movement. A movement that Sacramento is well on it’s way to become the Next Great American City. #SacramentoAmplified

To Be Yourself Campaign

Arden Fair is more than a mall, it’s a place to gather and a place that represents the incredible diversity of the Sacramento community. Arden Fair came to us with the task of telling that story and we came back with “a to Be Yourself”.

Travel Smarter Campaign

In California, the train had an inferiority complex – “old, outdated, unreliable” were common references. A campaign showing Amtrak California as modern, progressive and superior to other forms of transportation boosted overall ticket sales and returned $1.70 for every ad dollar spend. Perhaps even more impressive was that first-time ridership grew 85%, attracting an entirely new demographic to train travel and fueling continued viability of mass transportation in our “car loving” state.

Sutter Health

Home to some of the finest surgeons and physicians in the country, Sutter Health sought to make a deeper connection with the heart rather than just the head. A bold, creatively inventive outdoor campaign elevated the brand’s human side as well as its ability to thrive while in the midst of major capital improvements and state-of-the-art new facility construction.

Lucky Supermarkets Campaign

Known far and wide, the Lucky brand has a nostalgic past and a future built upon the ethnically rich flavors of California. Our work over the decade spans this journey and sets a tone for the exciting things to come for the Lucky brand.