• Water Safety Campaign

Water Safety Campaign

Sure we make our kids wear them but, be honest, most life jackets are big, bulky and a serious deterrent to a good tan. And, with older males as the prime boat owners in California, the perception that life jackets aren’t macho or cool was another challenge to their use. But, the truth is, California’s most heroic men and women guarding our waterways — the California Coast Guard — wear life jackets for their job everyday. Truth is, heroes wear life jackets.
  • Water Safety Campaign

Water Safety Campaign

Sure we make our kids wear them but, be honest, most life jackets are big, bulky and a serious deterrent to a good tan. And, with older males as the prime boat owners in California, the perception that life jackets aren’t macho or cool was another challenge to their use. But, the truth is, California’s most heroic men and women guarding our waterways – the California Coast Guard - wear life jackets for their job everyday. Truth is, heroes wear life jackets.
  • Water Safety Campaign

Water Safety Campaign

Sure we make our kids wear them but, be honest, most life jackets are big, bulky and a serious deterrent to a good tan. And, with older males as the prime boat owners in California, the perception that life jackets aren’t macho or cool was another challenge to their use. But, the truth is, California’s most heroic men and women guarding our waterways – the California Coast Guard - where life jackets for their job everyday. Truth is, heroes where life jackets.
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