California State Fair 2019

 

Blue Ribbon Campaign

With dropping attendance and a product that many people cited as “not for me”, fairs, in general, were losing their ability to compete against the wide array of entertainment options available and the CA State Fair was no exception. Beyond the creative that told a new story about the State Fair, the media and public relations needed to speak to a new audience. In addition to more than doubling their social media fan-base, the 2014 State Fair saw the largest attendance it has had in six years and set an all-time record for food and beverage sales.

Amenity Match App

In California, the train had an inferiority complex – “old, outdated, unreliable” were common references. A campaign showing Amtrak California as modern, progressive and superior to other forms of transportation boosted overall ticket sales and returned $1.70 for every ad dollar spend. Perhaps even more impressive was that first-time ridership grew 85%, attracting an entirely new demographic to train travel and fueling continued viability of mass transportation in our “car loving” state.

Blue Ribbon Campaign Print Ads

With dropping attendance and a product that many people cited as “not for me”, fairs, in general, were losing their ability to compete against the wide array of entertainment options available and the CA State Fair was no exception. Beyond the creative that told a new story about the State Fair, the media and public relations needed to speak to a new audience. In addition to more than doubling their social media fan-base, the 2014 State Fair saw the largest attendance it has had in six years and set an all-time record for food and beverage sales.

Blue Ribbon Campaign Environment

With dropping attendance and a product that many people cited as “not for me”, fairs, in general, were losing their ability to compete against the wide array of entertainment options available and the CA State Fair was no exception. Beyond the creative that told a new story about the State Fair, the media and public relations needed to speak to a new audience. In addition to more than doubling their social media fan-base, the 2014 State Fair saw the largest attendance it has had in six years and set an all-time record for food and beverage sales.

More than a Building Campaign

Dubbed “the most connected venue in sports”, the Golden 1 Center is more than a building, it’s a movement. A movement that Sacramento is well on it’s way to become the Next Great American City. #SacramentoAmplified

Travel Smarter Campaign

In California, the train had an inferiority complex – “old, outdated, unreliable” were common references. A campaign showing Amtrak California as modern, progressive and superior to other forms of transportation boosted overall ticket sales and returned $1.70 for every ad dollar spend. Perhaps even more impressive was that first-time ridership grew 85%, attracting an entirely new demographic to train travel and fueling continued viability of mass transportation in our “car loving” state.