Even in the midst of Uber and Lyft, deaths from driving under the influence are still at the top of the list of all deaths from automobile crashes and it’s not just from the influence of alcohol. Pot and prescription meds are not so slowly becoming the influence of choice. un/common has addressed all of these issues for the State of California.
One of the most dangerous job in America, according the to the US Department of Labor, highway construction and maintenance needed a voice. Through multiple years of carefully researched communication with California drivers, today highway work zones are safer than they were a decade ago with annual fatalities having dropped more than 45%.
In California, the train had an inferiority complex – “old, outdated, unreliable” were common references. A campaign showing Amtrak California as modern, progressive and superior to other forms of transportation boosted overall ticket sales and returned $1.70 for every ad dollar spend. Perhaps even more impressive was that first-time ridership grew 85%, attracting an entirely new demographic to train travel and fueling continued viability of mass transportation in our “car loving” state.