Amenity Match App

In California, the train had an inferiority complex – “old, outdated, unreliable” were common references. A campaign showing Amtrak California as modern, progressive and superior to other forms of transportation boosted overall ticket sales and returned $1.70 for every ad dollar spend. Perhaps even more impressive was that first-time ridership grew 85%, attracting an entirely new demographic to train travel and fueling continued viability of mass transportation in our “car loving” state.