• Blue Ribbon Campaign

Blue Ribbon Campaign

With dropping attendance and a product that many people cited as “not for me”, fairs, in general, were losing their ability to compete against the wide array of entertainment options available and the CA State Fair was no exception. Beyond the creative that told a new story about the State Fair, the media and public relations needed to speak to a new audience. In addition to more than doubling their social media fan-base, the 2014 State Fair saw the largest attendance it has had in six years and set an all-time record for food and beverage sales.
  • Naked Brand Collateral

Naked Brand Collateral

Sacramento’s original craft coffee, Naked Coffee is as nontraditional and risk-taking as they come … and their path to national distribution will be no different. As un/common, we feel like kindred spirits with Naked Coffee and take pride in helping them land their first national retail client, Safeway.
  • Grey Wolf

Grey Wolf

A premier line of Kmart dog food, Champion Breed is a best friend of both your dog and your wallet. Our work for Kmart concentrated on in-store presentation and marketing directly to their pet food loyalists through digital means.
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  • More than a Building Campaign

More than a Building Campaign

Dubbed “the most connected venue in sports”, the Golden 1 Center is more than a building, it’s a movement. A movement that Sacramento is well on it’s way to become the Next Great American City. #SacramentoAmplified
  • To Be Yourself Campaign

To Be Yourself Campaign

Arden Fair is more than a mall, it’s a place to gather and a place that represents the incredible diversity of the Sacramento community. Arden Fair came to us with the task of telling that story and we came back with “a to Be Yourself”.
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