Based in Northern California, but committed to overtaking the United States, Hinode Rice’s mission is to disarm the rice brands of old and become the modern, health choice for those who know. Hinode has had consistent annual sales growth and expanded its distribution from local to national.
Sequoia is an ownership group that takes great pride in its 200+ apartment rentals up and down the west coast. The details around their properties are impeccable but their brick and mortar is not where un/common saw their biggest opportunity. We helped them to bottle up a special cocktail of community, personality and customer service that elevated their brand up and away from any other mundane apartment complex.
Sure we make our kids wear them but, be honest, most life jackets are big, bulky and a serious deterrent to a good tan. And, with older males as the prime boat owners in California, the perception that life jackets aren’t macho or cool was another challenge to their use. But, the truth is, California’s most heroic men and women guarding our waterways — the California Coast Guard — wear life jackets for their job everyday. Truth is, heroes wear life jackets.