This 250-store sandwich chain needed a brand personality and social media presence that matched the passion of their raving fans. The novelty and humor of our “Big. Fresh. Meaty.” campaign, starring the Togo’s Logo, helped the brand break-through on a tight budget and increase awareness, consideration and generate 11 consecutive quarters of same-store sales growth.
Based in Northern California, but committed to overtaking the United States, Hinode Rice’s mission is to disarm the rice brands of old and become the modern, health choice for those who know. Hinode has had consistent annual sales growth and expanded its distribution from local to national.